PRIMA | BRAND IDENTITY

As the creative and copy lead, brand builder and storyteller for the best-in-class CBD wellness and skincare brand, I was a key member of the launch team responsible for cutting through the clutter and establishing a lasting and differentiated brand in a crowded marketplace. From strategic branding and positioning to vision and execution of all photoshoots to the entire digital ecosystem, I drove all things creative for the elevated lifestyle brand, community and experience.