Molly Crabtree-Maul
Lead Writer | Creative & Editorial Director | Brand Storyteller
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COLE HAAN | DIGITAL EXPERIENCE

DIGITAL EXPERIENCE

During what was a time of evolution for the iconic footwear and accessories brand, I helped shape what would become a new look, feel and tone for its digital ecosystem.

Through smart, sophisticated and slightly irreverent copy, I crafted a balance of selling and storytelling that would contribute to a significant increase in profitability and an online experience that was the pinnacle expression of the brand.

 

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Screen Shot 2017-02-12 at 10.34.29 AM.png
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