The Honest Company

honest moments

There are some big, some small and some that forever change you. And strung together, they tell the story of your life.

In partnership with my AD, I dreamed up, wrote and executed this ambitious Brand campaign, the first ever for The Honest Company. Comprised of over a dozen broadcast spots identifying moments magical, messy, trying and true — ones that instantly resonate with any parent who has ever been there — it created a long tail of endless opportunities for branded content. At its heart: The Big One, a beautifully raw and undeniably moving depiction of a child's birth.

For this moment. For every moment. Honest.

Art Direction: Joey Manfre

THE BIG ONE

Perhaps one of the biggest in any person’s life — one that creates a very distinct before and after — is the moment of your child’s birth. From this moment forward, the way you see the world and your place in it is forever altered.

THE NOW WHAT

You read every book. Took every class. But nothing could have prepared you for this moment. You are officially a parent.

THE CLOSER

When doing the dishes pays major dividends.

the bold-faced lie

When the answer is written all over their little face.

the personal stylist - nasa

When it’s all about the details...right down to the diaper print.

THE personal stylist - friend of the animals

When it's all about the details...right down to the diaper print.

the solo mission

When “I can do it myself” means there will most certainly be a mess.

THE MEDIA DARLING

When the shot worth sharing requires props, patience and the perfect diaper.

THE PERSONAL STYLIST - Farmers market

When it’s all about the details...right down to the diaper print.

the back out

When you’ve finally gotten them down for a good night’s sleep. Almost.

the polite refusal

When the chances of vegetables being consumed are looking slim to none.

the magic hour

When bathtime is so sweet...and a glass of wine only minutes away.

THE PERSONAL STYLISt - play date