Molly Crabtree-Maul

Lead Writer | Creative & Editorial Director | Brand Storyteller

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Prima

brand identity + experience

As the creative and copy lead, brand builder and storyteller for the best-in-class CBD wellness and skincare brand, I was a key member of the launch team responsible for cutting through the clutter and establishing a lasting and differentiated brand in a crowded marketplace. From strategic branding and positioning to vision and execution of all photoshoots to the entire digital ecosystem, I drove all things creative for the elevated lifestyle brand, community and experience.