1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
As the creative and copy lead, brand builder and storyteller for the best-in-class CBD wellness and skincare brand, I shaped, authored and optimized our library of content to ultimately drive traffic and conversion, build community and bolster the brand.
As the creative and copy lead for the best-in-class CBD wellness and skincare brand, I created the master content calendar that informed storytelling across each and every channel and touchpoint. In addition, I shaped, authored and optimized our library of content to ultimately drive traffic and conversion, build community and bolster the brand.