Molly Crabtree-Maul

Lead Writer | Creative & Editorial Director | Brand Storyteller

Molly Crabtree-Maul

Lead Writer | Creative & Editorial Director | Brand Storyteller

PRIMA | PRODUCT NAMING + PACKAGING

PRODUCT NAMING + PACKAGING

As the strategic creative lead for the best-in-class CBD brand, I owned copy, positioning and storytelling across all touchpoints, including product naming and packaging — resulting in a lasting and differentiated presence in a crowded marketplace.

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Prima

Product naming + packaging

As the strategic creative lead for the best-in-class CBD brand, I owned copy, positioning and storytelling across all touchpoints, including product naming and packaging — resulting in a lasting and differentiated presence in a crowded marketplace.

All Prima Prima Prima The Honest Company The Honest Company Cole Haan Curie Olive & June Symbiome Jenni Kayne

Prima Prima Prima The Honest Company The Honest Company Cole Haan Curie Olive & June Symbiome Jenni Kayne